In honor of Rebecca Latorre, the goal of this initiative is to bring awareness to mental health, advocate against the stigma, and provide aid to the cause. To be truly inclusive and to grow as a community, we need to invest in our growth as individuals. The Urban Money Project is committed to motivating people to seek help; and helping others in need.



On 9/30, The Urban Money Project goes dark. We’re calling attention to suicide and its contributing disorders using statistics from the World Health Organization and the National Alliance on Mental Illness.

  • Every 40 seconds, someone loses their life to suicide.

  • Suicide is the second leading cause of death among 15-29 year olds.

  • Suicide affects all communities. Men more than women. American Indian/Alaskan Native & White Non-Hispanic more than any other race

  • Suicide rates are high amongst groups most susceptible to discrimination. There is also a high correlation between mood and psychiatric disorders and suicide.

  • Suicidal ideation begin small and can become more explicit over time.

  • Preventive measures just may save a life.


Words of Affirmations

We emerge from the darkness on 10/1 with words of affirmations. Every morning at 7am EST, between 10/1 - 10/10; start your morning with love from The Urban Money Project. Our social media feeds will send reminders of love and admiration, with words of affirmations to get you through your day.

Journals - “To Say What You Can’t Say”

While we are strong advocates of therapy, and seeking professional help; we are presenting a healthy option for expressing yourself. According to the University of Rochester Medical Center, journaling for Mental Health has many benefits especially when struggling with stress, depression, or anxiety.

Notecards - Let someone know you’re thinking of them…

Sending a note (especially a handwritten one) is a beautiful way to reflect on your appreciation for someone else, and show them that you care.


Join us as we walk for Suicide Prevention at Astoria Park: Ditmars Blvd @ 10am in memoriam of Rebecca Latorre



10% of the presale profits of the journals and notecards will be donated to American Foundation for suicide prevention on behalf of Rebecca.

Support the cause

Don’t want a journal or a notecard? You can still support the cause!

When someone asks to talk, you listen.
— Mom